Bait Matters

Welcome to Bait Matters — the official blog of LIVELY. We share tips on keeping bait healthy, choosing the right gear, and getting the most out of your time on the water. Whether you're a weekend warrior or a seasoned captain, you'll find useful insights right here.

Real-World Review: Joe VT Fishing x LBP300 Bait Pen

Real-World Review: Joe VT Fishing x LBP300 Bait...

My Store Admin

Joe VT Fishing put our LBP300 Bait Pen to the test, and the results speak for themselves. See how it performed in real-world saltwater conditions in his latest video.

Real-World Review: Joe VT Fishing x LBP300 Bait...

My Store Admin

Joe VT Fishing put our LBP300 Bait Pen to the test, and the results speak for themselves. See how it performed in real-world saltwater conditions in his latest video.

A school of pilchards

Welcome to Bait Matters – Your Guide to Live Ba...

LIVELY Team

Welcome to Bait Matters, your go-to resource for live bait storage, fishing tips, and expert insights from LIVELY.

Welcome to Bait Matters – Your Guide to Live Ba...

LIVELY Team

Welcome to Bait Matters, your go-to resource for live bait storage, fishing tips, and expert insights from LIVELY.

The LIVELY 300: Saltwater Bait Pen Tested by Newport Sport Fishing Charters

The LIVELY 300: Saltwater Bait Pen Tested by Ne...

My Store Admin

Captain Robbie from Newport Sport Fishing Charters puts the LIVELY 300 to the test with live pogies and mackerel. See why this high-capacity saltwater bait pen is trusted for serious...

The LIVELY 300: Saltwater Bait Pen Tested by Ne...

My Store Admin

Captain Robbie from Newport Sport Fishing Charters puts the LIVELY 300 to the test with live pogies and mackerel. See why this high-capacity saltwater bait pen is trusted for serious...

How a LIVELY Saltwater Bait Pen Keeps Your Live...

My Store Admin

Keep your pilchards, pinfish, shrimp, and crabs alive and active with a purpose-built saltwater bait pen. LIVELY pens are engineered for marine use with floating construction, customizable water flow, and...

How a LIVELY Saltwater Bait Pen Keeps Your Live...

My Store Admin

Keep your pilchards, pinfish, shrimp, and crabs alive and active with a purpose-built saltwater bait pen. LIVELY pens are engineered for marine use with floating construction, customizable water flow, and...

Update on the LIVELY 36 Models: Tooling Complete, Parts Molded, and Next Steps Underway

Update on the LIVELY 36 Models: Tooling Complet...

My Store Admin

Production is officially underway for the LIVELY 36 models. With tooling complete and parts molded as of May 1st, we’re now moving into CNC, kitting, and shipping. Stay tuned—launch is...

Update on the LIVELY 36 Models: Tooling Complet...

My Store Admin

Production is officially underway for the LIVELY 36 models. With tooling complete and parts molded as of May 1st, we’re now moving into CNC, kitting, and shipping. Stay tuned—launch is...

The Ultimate Guide to Fish Holding Pens for Fre...

My Store Admin

Keep your bait and catch secure with a durable freshwater fish holding pen. Designed for optimal water flow and protection, LIVELY pens ensure healthy, active bait and provide a reliable...

The Ultimate Guide to Fish Holding Pens for Fre...

My Store Admin

Keep your bait and catch secure with a durable freshwater fish holding pen. Designed for optimal water flow and protection, LIVELY pens ensure healthy, active bait and provide a reliable...